Print on Demand Business Guide | eBook

Introduction

• Brief History of Printing Industry
• Emergence of Print On Demand
• Benefits of Print On Demand

UNDERSTANDING POD

• What Is Print On Demand?
• Traditional Printing vs POD
• Drop Shipping vs POD

THE BUSINESS MODEL

• How Print On Demand Works
• Profitability & Revenue Structure
• Potential Challenges & Solutions
  

NICHE SELECTION

• Importance of Niche Targeting
• Researching Market Trends
• Evaluating Demand & Competition

DESIGNING FOR SUCCESS

• Basics of Graphic Design
• Tools & Software
• Outsourcing Design Work
• Intellectual Property Considerations

TOOLS AND SOFTWARE

• Professional Tools
• Vectors, Layers & File Formats
• Different Software
  

HIRING FREELANCES

• Why Hire Freelance Designers?
• Platforms For Hiring
• Working With Freelancers
  

INTELLECTUAL PROPERTY

• The Basics of Intellectual Property
• Respecting Others IP
• Protecting Your Designs and Work
  
  

CHOOSING YOUR POD PLATFORM

• Overview of Top Platforms
• Evaluating Fees & Policies
• Integrations With Platforms
  

QUALITY & PRODUCT MANAGEMENT

• Sourcing High-Quality Products
• Ensuring Consistency In Prints
• Handling Defective Products

 PLATFORM INTEGRATIONS

• Why Integrations Really Matter
• A Closer Look At Integrations

COMPELLING PRODUCTS LISTINGS

• Significance of High-Quality Images
• Staging, Lighting & Post-Processing
• Photography or Mock Ups?
• Crafting Product Descriptions
• Product Variations
• Customer Feedback

PRICING STRATEGIES

• Cost-Based Pricing
• Competitor-Based Pricing
• Value-Based Pricing
• Dynamic Pricing
  

SEO AND OPTIMIZATION

• Why Keyword Research Matters
• Tools For Keyword Research
• Incorporating Your Keywords
• Best Practices & Pitfalls
• Mastering Etsy Keywords
  
  

IMPORTANCE OF BRANDING

• Differentiating in a Crowded Market
• Creating a Brand Story
• Consistency Across Touch-Points
  

PINTEREST MARKETING

• Why Pinterest for POD?
• Setting Up an Effective Account
• Pinterest SEO and Visibility

101 ETSY ADS 

• Understanding Etsy Ads for POD

POD UNDERSTANDING ETSY ADS FOR POD

• Systematic Forecasting
• Streamlining Operations

EXPANDING YOUR BUSINESS

• Expanding Your Marketing Efforts
• Expanding Your Product Lines
• Cross-Selling & Upselling

LEGAL CONSIDERATIONS

• Understanding Copyright
• Trademark Laws

Bonus: Must Read

Number of pages cover to cover: 128

• Downloadable e-book. No physical copy!
• Read for personal learning and growth.